Abhinav Kumar, the strategist of Digital marketing who became popular post his appearance on television commercials of travel search engine Trivago is now appointed as a digital marketing and branding advisor and also will be the advisory board in peer to peer lending platform Paisadukan.
For Paisadukan It has been the third appointment on its board of advisors which includes Independent director at Yes Bank, Uttam Prakash Agarwal and former CFO at Infosys, V Balakrishnan.
Rajiv M. Ranjan, managing director at Paisadukan said, “Abhinav will be an asset for us with his vast knowledge and experience in digital marketing. Our aim is to bring digital revolution in Peer-to-Peer (P2P) lending industry and now with Abhinav alongside we’ll definitely realize this goal.”
Kumar further commented that to help the platform reach out to consumers as well as potential investors and to promote the idea of peer to peer lending as an alternate banking channel would be his sole attempt.